- Market analysis and consumer research (quantitative and qualitative).
- Development and introduction of new products in cooperation with selected suppliers.
- Development and introduction of private labels.
- Build up of distribution of branded and p/l products.
- Consumer and trade promotions (national and taylor made).
- Development and execution of advertising campaigns adapted to the Austrian media market.
- Warehousing, invoicing, logistics (dry, chilled and deep frozen) and merchandising.